Designing Your Site for the Search Engines

Most designers and webmasters know the importance of building a site that will attract search-engine traffic. However, some designers rely on heavy graphics, frames, or Flash, which result in sites that are difficult to index with the robot software used by search engines.

Some designers use dynamic databases(.asp, .cfm, .cgi, .jsp) or other codes that are not HTML based. Such sites may not get indexed properly by the major search engines unless they're designed to incorporate specific search engine marketing (SEM) techniques. By consulting with SEM specialists early on, you can avoid expensive re-design costs to improve search engine visibility.

SEM Best Practices

There are a number of techniques that can be used to ensure your site is indexed and well positioned in the major search engines. While SEM techniques change constantly, the following are currently important for good positioning.

• Domain Name Selection

• Web Site Copywriting

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Paul J. Bruemmer is founder of trademarkSEO (www.trademarkseo.com). Reach him at paul@trademarkseo.com.