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What Can You Learn About PowerPoint from Television?

by Sean D'Souza  |  
June 25, 2002
  |  14,535 views

Do you ever wonder why some PowerPoint Presentations are so much better than others? Why do some have amazing powers of persuasion while others simply bore you to death? TV commercials use these techniques to hold and fascinate their viewers. You can too, if you follow these tried and proven techniques.

Step 1: Kaboom Them Into Waking Up!

Ever noticed how most presentations start with "Welcome to this presentation...blah, blah, blah." You don't see too many TV ads do that. They slam into you at a zillion miles an hour and make sure you're paying attention.

So how do YOU do that when you don't have a moving picture?

The trick is to start with something that's totally disconnected with the presentation. For instance, you could be selling cars yet you could start with "One day in heaven." That's a good wake up call for an audience that's half asleep.


You're selling cars aren't you? What has heaven got to do with cars? The dissonance of the idea has forced their attention. Now that you've got their attention, you've got to gently massage it into your actual message (For example...you could simply suggest that God created man, woman and then gave them a car...)

And that is only the start.

Step 2: Always Tell A Story


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Sean D'Souza uses age-old psychology, marrying it to modern technology, on his Web site, psychotactics.com. Can "psychological tactics" make a difference? Go there and find out.

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