Technology rules. Yeah, for about five minutes--then natural instincts take over. Are you stupid enough to fight Mamma Nature? Well go ahead and rewrite the rules if you can, cause the Big Mamma knows one thing. She's tried and tested it all, and if you want to play by her kooky rules she is willing to teach you a thing or two.
The question is, are you willing to learn?
Do You Pay in Advance?
Notice how big a brand Red Bull is today? Notice how insignificant their advertising is? Red Bull shuns print advertising and has never done a triple back flip on a web campaign. Yet it has found roots in over 50 countries, and has cemented its loyalty in the fickle land of teenagers.
So what's Red Bull's big secret?
It's called GIVING.
Their strategy was simple: They enticed students with free cases of Red Bull if they threw a party. Guess how many students need an excuse to have a party? With a simple act of giving away free cases to the right target audience in the right universities, Red Bull became a very Rich Red Bull.
Yet Where Are Most Marketing Plans Aimed?
Too often marketing is aimed solely at getting. Look at all those marketing plans, those numerous advertisements blaring away on the radio and TV. It's get, get, and get, all the way!
Yet Nature pooh poohs the stuff. Putting its carrot (not cart) before the horse, nature works on the giving part first. In it's own little marketing and advertising scenario, a flower works contrary to most marketers. Using the bait of color, pollen and nectar, it draws the bees, knowing full well that its very existence depends on giving.