Two might be company in life, but in communication you can go all the way to three and still have a rollicking party. If you step over to four however, it's quite likely that you've stepped into the harakiri zone. Back up that truck a bit and learn how the limit of '3' has the ability to make your communication soar.
Let's Start With a Little Test
Here's a psychological test. Lay out 10 business cards in a row and choose three that catch your attention instantly. Now don't cheat. Do this before you continue reading this article and you'll be quite amazed at the results.
So What Did You Find?
Isn't it strange that there seems to be no real reason why you chose what you did? There doesn't even seem to be a very clear pattern emerging. Some of the cards have lots of information v/s some that have very little. Some are colorful and others are not. Yet something has drawn you to play devil's advocate and reject some of them outright. Could that something be a deep-rooted psychological trigger embedded into your subconscious? And how can this trigger make such a dramatic difference to your communication and marketing?
Aha! You've just run into the magic of THREE. Understanding and applying it will throw a flashlight into the dark world of your presentations, brochures, web sites and yes, even email! Before you put this into the "This is for my graphic designer" basket, read further because it will help you recognize the psychological background of how the brain understands these things and reacts to them. It also helps you clean up your every day communication that your designer might never get involved with.
How the Brain Sees Things