What To Do With What You’ve Got: Using Testimonials Effectively (Part 2)

Last week, I talked about everything you always wanted to know about securing customer testimonials. But once you have them in hand, it's what you do with them that really counts.

What follows are seven ideas for using testimonials in your marketing mix.

1. Create a “What People Are Saying…” report. I once heard the story of an independent consultant who, after pitching a project, was asked for his resume. Instead of sending his resume, he made copies of all the testimonials people had sent him (hundreds), put them in a shoe box and forwarded them along.

Needless to say, he got the project.

Create your own “What People Are Saying…” report by collecting copies of your best testimonials and giving them to prospects. This will become a very powerful marketing tool for you.

2. Post testimonials on your website. Scatter testimonials from customers all over your website. Many webmasters make the mistake of creating a testimonial page and putting all the testimonials on one page. Instead, scatter testimonials throughout. If you have testimonials pertaining to a specific product, place those testimonials under that product.

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David Frey (David@MarketingBestPractices.com) is the founder of http://www.MarketingBestPractices.com