How To Demonstrate Your Intranet Delivers Value
Published on November 19, 2002
The days of having an intranet just because, well, it's a good idea--are over.
As a manager, you need to deliver hard data that justifies investment in your intranet. You need to show that a dollar spent on your intranet will deliver more value that a dollar spent elsewhere. Otherwise, your budget will shrink.
When should you choose your intranet as compared with other forms of communication (verbal, print)?
1) When you need to get information quickly and cost effectively to a large number of people who are geographically dispersed.
2) When you require a consistent, trustworthy message to be communicated.
3) When your knowledge is changing rapidly.
→ end article preview
Read the Full ArticleMembership is required to access this how-to marketing article ... don't worry though, it's FREE!
Gerry McGovern (gerry@gerrymcgovern.com) is a content management consultant and author. His latest book is The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online, which teaches unique techniques for identifying and measuring the performance of customers' top tasks.
![How Do You Measure the Value of Sharing? Kurt Abrahamson of ShareThis Talks About Measuring Social Activity on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/040412_kurt-abrahamson_podcast_lg.jpg)
