For most sites, the majority of visitors arrive at the homepage.

And most of those visitors then leave that homepage without seeing any other page on the site.

And that's a bad thing because, one way or another, you have paid real money to get them to take a five-second peek at your site before leaving.

Here are three ways to increase the clickthrough from your homepage, and improve your chances of converting those visitors into customers.

1. Let them know what your site is about.

Don't assume that every visitor knows what it is you do and what you offer. Many first-time visitors won't know what they can expect from your site or your business.

To bring each new visitor up to speed as quickly as possible, use a few words at a prominent spot on your homepage, and articulate what value you deliver.

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image of Nick Usborne

Nick Usborne has been working as a copywriter and trainer for over 35 years. He is the author of Net Words, as well as several courses for online writers and freelancers. Nick is also an advocate for Conversational Copywriting.

LinkedIn: Nick Usborne

Twitter: @nickusborne