One Proven Way to Triple Your Conversion Rate

What makes a home page convert your visitors into buyers? Is it the copy, the design, layout, the navigation, the perceived value of your product or service?

The answer is all of the above. But effective copy is a key element that propels a visitor to click for answers to his or her decision points and then take action on your site.

A before and after home page copy makeover offers some great lessons on how small changes in wording and design can yield significant business results. In this case, the number of solid leads generated by this small business site tripled from five to seven a month, to 15 – 20 for the same time period. Here's how they did it:

Max-Effect (www.max-effect.com) a company that designs display ads for yellow pages, had a frustrating problem: they were getting good traffic to their site through pay-per-click advertising with Yahoo but visitors were not turning into leads. In other words, their home page wasn't “converting” clicks into customers.

They consulted FutureNow (www.futurenowinc.com) “conversion rate” consultants who eliminate barriers preventing a visitor from taking the desired action on a Web site to convert to a customer, a subscriber or a qualified lead.

The "Before" Home Page Copy

→ end article preview
Read the Full Article