Putting Personality Into Your E-newsletter

by Mark Brownlow

Published on January 21, 2003

Tags: Creativity, Customer Relationships, Newsletters, Writing

People read your e-newsletter for the content.

So, ideally, you're giving them content that's timely, relevant and useful (or entertaining). Deliver and present that content to readers in a professional manner and you have yourself a winning newsletter.

Well, almost.

Most of you have competitors. There's no reason why they can't publish valuable content, too. In fact, it takes considerable skill, innovation and effort to stand out through content alone (just ask those who've managed it).

Injecting personality into your publication is one way to give yourself a little edge in the battle for the hearts and minds of the market.

You're probably using your newsletter to "...build long-term relationships and a better rapport with customers or prospects.” Valuable content is the foundation on which this is based. Personality is the icing on the content cake.

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Mark Brownlow, Ph.D., is a business writer and owner of Email Marketing Reports (www.email-marketing-reports.com).

Interested in this topic? You might want to check out the MarketingProfs virtual seminar, "E-Newsletters: Get Attention and Build Loyalty" with popular author Nick Usborne.

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