Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water?

If not, you really need to question how you can create a customer relationship that's so gluey you never go bluey in the face. You don't have to go far. Reach for your Webster's dictionary and you'll discover a hidden secret to customer loyalty.

Do you find this amusing? Giggle if you must, but stick with me and I will show you the simplicity and longevity of this sane advice that will change your marketing strategies and tactics forever.

But First, Let's Look at Nasty Hurricane Andrew

In August 1992, Hurricane Andrew went bananas. Like a drunk on one too many Tequilas, he tore into South Florida with wind gusts of 175mph, redrawing the landscape as he stomped onwards. Approximately 600,000 homes and businesses bore the brunt of his menace.

By the time Andrew left, he had run up a tab of $26 billion and the curses of some very, very angry insurance companies. Andrew had single handedly run up the highest recorded payout in history--prior to September 11.

Many an insurance company looked gloomily into their crystal balls and decided the future was too dicey. So while they grudgingly forked out the costs required to cover the claims, they refused to renew customer policies.

State Farm Insurance Had a Different Opinion

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ABOUT THE AUTHOR

Sean D'Souza uses age-old psychology, marrying it to modern technology, on his Web site, psychotactics.com. Can "psychological tactics" make a difference? Go there and find out.