There's been a lot of discussion here and elsewhere about building good PowerPoint presentations. With all due respect, these discussions miss the point.
The difference between a good presentation and a lousy one has nothing to do with slides. Transitions/no transitions. Graphics/no graphics. Pitch slides/no pitch slides. Logos/no logos. Conference presentation/sales presentation. None of it matters.
Good presentations are about one thing and one thing only.
Nail that, and it won't matter if the local Montessori preschool fingerpaints your slides. Or if you don't have slides at all.
Let me draw from my own experience to make my point—in a brief spasm of “Don'ts.”
Don't Be Irrelevant
I was on a panel once with a guy from Gartner who was asked what they looked for in an analyst relations meeting. He said, “Don't show us slides; we've seen all the slides we want to see. But if you do show us slides, make them relevant.” And then he told how company after company comes to the meeting with slides that contained Gartner's own research. Analysts don't need to see their own work.
Take the first step (it's free).
You may also like:
- 2020 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions
- The Ultimate LinkedIn Cheat Sheet: 2019 [Infographic]
- The Average Tenure of Top Consumer-Brand CMOs
- Why Employees Get Fired
- Establishing Work-Life Boundaries Is Key to Happiness: Author Carlos Hidalgo on Marketing Smarts [Podcast]