Editor's Note: This article was originally published in the CONTENTIOUS blog. It is republished with permission.
Several readers have asked me by email and via blog comments, "Amy, what is this RSS stuff you keep talking about? What's so cool or important about it"
Here are the basics.
RSS stands for Rich Site Summary (or Really Simple Syndication, take your pick). In a nutshell, RSS is a new way for people who publish content online to notify people interested in that content whenever fresh content is made available online.
By notifying people interested in your content, as well as Web sites that collect and package content announcements (called aggregators), you are "feeding" them your content—hence the term "RSS feed."
Why RSS Is Better Than Email Announcements
Just about everyone who publishes content online has some sort of email announcement list. I do, too. Still, RSS is a great complement to email announcements because it doesn't clutter people's inboxes, it's easier to manage for recipients who get a lot of news online, it's spam-proof and it's easier to manage than an email list.
While not a lot of people know about RSS right now, it's getting popular quickly. I wouldn't be surprised if in the next couple of years RSS becomes as widely known and used as the Web and email.
Take the first step (it's free).
You may also like:
- Three Best-Practices to Align Web Development With SEO
- Median and Average Landing Page Conversion Rates for 16 Industries
- Your Guide to Incredible Landing Pages: 5 Must-Have Elements, 10 Great Examples, 5 Best-Practices
- The Challenges That Product Experience Management (PXM) Can Solve
- The Ultimate Contact Form Checklist and Guide for 2020 [Infographic]