Eight Steps to Getting Speaking Engagements

Marketing and PR efforts should be in the forefront of your organization, especially in today's competitive climate and the uncertain economy. Standing out from the crowd, regardless of your organization's industry, is a huge challenge.

How can you meet this challenge?

Many organizations have recognized the value of holding seminars at which their executives make presentations. The problem, however, is that more often than not the attendees are existing customers and clients or individuals who are already familiar with the firm. Companies need to expose their expertise to prospective customers and clients.

What is a proven method of accomplishing this objective?

By speaking at public forums—at conferences, seminars and forums held by independent event organizations, associations, professional and industry trade groups, academic institutions and think tanks—you'll benefit from enormous exposure.

There is much evidence that speaking at public forums often results in attaining business, because an audience of potential customers or clients gains an increased awareness of the company in general and specific subject areas in particular. Presentations about industry trends or “how-to” talks can make a large impact on the audience.

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Steve Markman is president of Markman Speaker Management <www.markmanspeaker.com> of Needham, Massachusetts, a firm that obtains speaking engagements for corporate executives and professional service firms from numerous fields, including technology, law, consulting, healthcare, marketing, consumer goods and financial services. Steve can be reached at smarkman@markmanspeaker.com