Why Do We Need a Marketing Plan Anyway?
What a silly question, right?
As marketing professionals, we all understand the importance of marketing plans. However, not everyone in your company thinks this way. To some, writing a marketing plan is a waste of time. In this article, you'll find a surefire way to get upper management on your side.
Before we start, here's a quick primer on what role marketing serves.
Marketing:
Communicates a consistent message to the ideal customer. Discovers what customers want and need as well as what price they will pay. Knows where to find customers that will most likely buy. Builds the foundation for sales through multiple channels. In short, marketing creates the sale opportunity.
So, where does the marketing plan fit in? It becomes the roadmap for achieving your business goals.
→ end article preview
Read the Full Article
Gwendaline Mazzara Ms Mazzara is the principal of GCM GROUP, a channel development and marketing management services firm that helps small to mid-size companies maximize channel revenue through marketing intelligence. You can reach her at gwendalinem@gcmgrp.com
Comments
that is true ,we should plan for anything befor started working in it ,so what if this thing related to our future job in marketing especially . I have getten the benefit i needs .thank so much