Finally, organizations are getting serious about how they manage their intranets.
The intranet is now moving out of an evolutionary, experimental phase into a more systematic, managed phase. It is being seen as an asset, a driver of productivity.
However, return on investment measurement for the intranet still requires a lot of work.
The intranet can be a strange place. I remember digging into the intranet of one of the world's largest organizations around 1998. It was quite a trip. Mazes within mazes.
Even in 1998 there was a distinct smell of damp and cobwebbed places, where out-of-date content proliferated.
They say that there's a book inside everyone. Well, the Web let the book out. Some say there's a graphic designer inside everyone, too. Well, the intranet let the graphic designer out.
There should be a Hollywood horror flick titled “Keeping the graphic designer down.” I've seen strange things on intranets: winking eyes, grabbing hands, swirling backgrounds and very creepy sounds.
I sat with clients who told me that the intranet was about self-sustaining communities and self-expression.
Take the first step (it's free).
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