The Intranet Gets Serious: Publish What You Can Manage (Part 3)

by Gerry McGovern

Published on December 16, 2003

There is a view in some organizations that an intranet is only for staff, so you can publish what you want. But quality content matters as much on an intranet as on a public Web site.

Get your content right to begin with. Keep it right by removing out-of-date content.

Your intranet is not a dump. It is not about the volume. It's not “have gigabytes, must fill.”

View your content as an asset, not a cost. It's not a document management challenge, so don't see the problem from a storage point of view. It's publishing. It's about finding that small set of content that drives productive actions from staff and management.

Do you have a process whereby every single piece of content on your intranet gets read at least once a year?

Those organizations that can't do this are admitting that their intranet is unmanageable. Tetra Pak, a global leader in packaging systems, is not one of them.

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Gerry McGovern (gerry@gerrymcgovern.com) is a content management consultant and author. His latest book is The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online, which teaches unique techniques for identifying and measuring the performance of customers' top tasks.

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