Last week we looked at the problems many of you face with your Web analysis and reporting. This week, I'll offer some solutions.
Realizing that your Web data is going to be flawed—and understanding the technologies and how they can affect your analysis—is half the battle. Here are six ways you can “fix” Web data problems.
Using cookies with your analysis tool may take some time to configure. But stick with it. Their use has the alternative benefit of alleviating the proxy server issue. I feel much more confidant in Web data when cookie technology is used in conjunction with a Web analytics tool.
Remember: Some cookies will be rejected or deleted occasionally by cookie washers (software designed to clean all cookies off of a computer). But the vast majority won't be, so your data should be pretty solid.
2. Educate yourself on the basics of programming