A Part of the Problem

You know who you are, one of the hundreds of unemployed, highly educated technology-marketing executives who used to be “somebody.” Your spouses are going back to work while you “network” and hope that “new economy” doesn't mean THIS.

Well, I'm sorry to say it, but we consultants are a part of your problem.

The jobs you (we) had are gone. That's it, game over, the point is moot, eighty-sixed, etc. They are not coming back in their former form. Ever.

“What about all that education and experience?” you say. Well, maybe you should have spent more time bumming around Europe after college.

So what does one do? Spend a year with the kids? Sure, that can't be a mistake; and now, they really may have to take care of you in retirement. Fix up the house? Yeah, you might as well have it ready to sell. Or you can join us and become a part of the problem, making sure those jobs never come back.

The Problem

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Steve Richeson is the general manager of Market Plan Engineering (www.marketengineering.com), a technology consultancy in Atlanta, Georgia. Steve has been CEO and VP Marketing for several Atlanta- and San Jose-based startups and works with companies at Georgia Tech’s Advanced Technology Development Center.