Strategizing Your Next Move in the Global Game

by Karin Schaff-Glazier

Published on April 29, 2003

Tags: Brand Awareness, Channel Marketing, Collaboration, E-Commerce, International Marketing, Local Marketing, Management, Websites

Are you looking for ways to find new markets and customers?

Companies today realize marketing their brand and selling their offerings only in the United States is becoming even more challenging. Businesses are facing fiercer competition, smaller customer segments resulting from corporate downsizing or businesses closing their doors, as well as the change in consumer-buying behaviors fueled by an unpredictable economy.

All types and sizes of companies in a variety of industries are finding undertaking a global approach is imperative if they plan to keep their competitive edge and secure their future survival.

Becoming a global player is even more of a necessity today. Doing it well is critical to help ensure a smooth entry into new marketplaces—and being fully prepared to "go global" is essential to ensuring long-term success and meeting return on investment (ROI) expectations.

To do it right, businesses today have to be committed to spending the quality time needed to strategize and test their global game plan.

Too often we hear, “I have a global presence. The company's communication materials and vehicles are translated to speak to our international audiences.” Unfortunately, translating one's Web site or print materials into different languages isn't the only requirement to ensuring your business is ready to “go global.”

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

Your email :

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with your existing account. Simply click your preferred account below!

Karin K. Schaff is President/Marketing and Communications Strategist at 3rd Floor Up, Inc. (kschaff@3rdfloorup.com).

NOTE: MarketingProfs does not allow its content to be lifted wholesale and republished elsewhere without a licensing agreement. For more information on copyright and licensing, see here.