Being thin can be a good thing. But not when it comes to your marketing department. Working lean can mean you don't have an adequate budget, the proper supplies, or nearly enough help.
How Can You Continue to Work in These Conditions and Be Effective?
This issue's dilemma queries all of you about how to put some meat on your marketing team's bones—without adding bodies. What tips can you give to improve daily productivity without working overtime or adding staff members?
Thanks go to all you international “spies” who gave such valuable advice on how to gather relevant information about the competition. Read below to see your peers' best advice about being more competent than James Bond.
If you don't think thin is in, or if you're tired of spying on your mates, write to us and ask our SWOT Team about your own dilemma. Tapping into our collective experience, strength and hope really works. You could win a copy of our book, A Marketer's Guide to e-Newsletter Publishing.
SWOT Team, unite! Here's how you can make a difference:
- Give advice about this issue's dilemma.
- Read your peers' responses to the previous dilemma (below).
- Submit your own dilemma.
This Issue's Dilemma
SWOT Category: Internal Weakness