“The art of progress is to preserve order amid change, and to preserve change amid order,” said mathematician/philosopher Alfred North Whitehead.

Successful businesses walk this fine line and know that if they don't transform their organization, they won't grow. To thrive, they face change head on.

How, then, do you preserve customer loyalty amid change? When you revamp your building (or move to another location), change leadership, merge with another company or completely redefine your product or service offering, how do you maintain customer loyalty?

This week's example is a nonprofit organization that is shaking things up by expanding its building. During the transition, a few programs are moving to another locale, and some of its current programs will be put on hold. Discriminating SWOT Team members, how do you manage customer loyalty during and after a transition?

Thank you, savvy SWOT Team members, for sharing your expertise on the quality-versus-cost pitch. Read on to see your peers' best advice.

If loyalty absolutely bores you, or if you've got perfect pitch, write to us and ask our SWOT Team about your dilemma. Tapping into our collective experience, strength and hope works. You could win a free copy of our book, A Marketer's Guide to e-Newsletter Publishing.

SWOT Team, unite and make a difference!

• Give advice about this issue's dilemma.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.



Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.

Tamara is a writer at InternetVIZ and is available for freelance work.