We want to thank all of you who recently joined the SWOT Team. You provided excellent advice to the Internal Weakness posed two weeks ago: Help! My CEO is a Roadblock! Read below for your peers' best advice.

In case you missed our first column, joining the MarketingProfs SWOT team is easy; and it may reduce the daunting task of performing a SWOT analysis in your organization for internal strengths, weaknesses, and external opportunities and threats.

Just provide your best advice to the current marketing dilemma. Our new marketing quandary addresses what some marketers call a ‘necessary evil' – telemarketing. You can also submit a dilemma you face.

So, join us. We promise you won't be disappointed. When we tap into our collective experience, strength and hope — everyone benefits. You could win a copy of our book, A Marketer's Guide to e-Newsletter Publishing.

Best regards, Tamara Halbritter and Hank Stroll

This Issue's Dilemma:

Swot Category – External Opportunity and External Threat

Telemarketing: Dialing for Dollars Is Harder Than Ever.

It's cheaper, quicker, and easier to communicate today than ever before. As a result, both consumers and business people are demanding tighter boundaries to limit access to them. Telemarketing and email marketing receive the most attention, as they are the most pervasive. Do-not-call and spam legislation is being passed in an attempt to shield people from undesired messages. Marketing practices that used to be just annoying are now becoming illegal and less effective.

So, what's a legitimate marketer to do? It is clear that doing the same-ole-same-ole is not working. Telemarketing organizations feel the pinch. Some are trying different tactics to stay in the 'outbound' call business. Yet, it is harder to market to someone who fits the marketing profile, may be a legitimate buyer, but is on a do-not-call-list.

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ABOUT THE AUTHOR

Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.

Tamara is a writer at InternetVIZ and is available for freelance work.