Dear MarketingProfs: Digital Marketing Salaries, and Do US Privacy Laws Apply in Europe?

Dear MarketingProfs,

I am applying for a Director of Digital Marketing position and I wanted to research national salary averages. I tried looking at salary.com and some other sites, but had no luck finding good information. I have five years of interactive/digital marketing experience, some of that being with a Fortune 500 company. Do you know what I could ask for? The company is located in Philadelphia.

Thanks,

Alfred

Dear Alfred,

You're in luck. Through hard experience, I've deduced the algorithm to figure out the likely salary such a company would be willing to pay. Roughly, the salary for a client-side director of digital marketing would start around $60,000. The director of digital marketing on the agency side is more of a management position, starting around $90,000.

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