By now you've heard about blogs or Weblogs. They're the next new thing. They're cool. The blogosphere (the community of active bloggers) has grown from a dozen or so Weblogs in 1999 to an estimated half million today.

And, just maybe, blogs are the next killer app of online marketing. Technology evangelists like Chris Pirillo are saying that “email marketing is dead.” Killed by spam and clogged inboxes.

Will business blogs replace e-newsletters as the most powerful, cost-effective tool for communicating with customers? Should every company be adding a blog to its site—or replacing a static site with an ever changing Weblog?

Don't be shy. Let me pose five questions you've probably been dying to ask. Then you decide whether business blogs are the new new thing.

What Is a Blog?

It's a Web-based journal powered by a self-publishing tool that enables the author(s) to regularly and easily update the content. The log consists of commentary along with links to other blogs or online resources. Blog posts are always presented in reverse chronological order. Each entry is time and date-stamped.

Wait! There's more!

What's the Definition of a Good Blog?

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Debbie Weil is an online marketing and corporate blogging consultant based in Washington, DC. She blogs at and Visit her main site at