How to Gain Control of Your PowerPoint
Do you control your PowerPoint, or does PowerPoint control you? For many organizations, what appears to be a situation under control is in fact a system that's out of control.
When organizations attempt to control branding by implementing a typical PowerPoint template, they ensure that their presenters overwhelm or bore their audiences, which is a loss of control of the brand.
When organizations seek to control information by encouraging the use of bullet points on PowerPoint slides, they scatter their intellectual assets into unmanageable fragments, which is a loss of control of information.
And when organizations try to control messaging by enforcing a fill-in-the-blank PowerPoint approach, they lose the ability to tailor an experience around a specific audience, which is a loss of control of messaging.
What started as an honest attempt by organizations to control PowerPoint has in fact yielded the opposite result.
It's not that PowerPoint culture cannot be controlled, because it can. More often than not, organizations are simply trying to control the wrong things. And when they choose to take control of the right things, they can finally gain real control of their PowerPoint culture.
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Cliff Atkinson, MBA, is an instructor, speaker and presentation media expert at sociablemedia.com. He is also author of The Presentation Paradox Workbook and can be reached at cliff.atkinson@sociablemedia.com.
