Why Demonstration Compels Customers to Buy

Felix the cat wasn't invited to breakfast.

But he sure as hell was creating a ruckus as we sat down to our bacon, eggs and steaming coffee on a lazy summer's Sunday.

You see, Felix wanted bacon. As a kitten, Felix had been given tiny scraps of bacon as a treat. And if you made the mistake of having bacon for breakfast, Felix would be there, mewing loudly, as he was on this day.

And as was often the case, Felix got his fair share of bacon—but he wanted more. And after a while there wasn't any more bacon to be dished out. We'd finished it all.

Of course, Felix wasn't convinced. He could still smell the salty aroma of bacon in the air. And as far as he was concerned, we were just being selfish.

So Felix simply turned up the volume. His meows grew louder and more demanding. Till in exasperation Felix's owner literally put an empty breakfast plate before Felix's nose and eyes.

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Sean D'Souza uses age-old psychology, marrying it to modern technology, on his Web site, psychotactics.com. Can "psychological tactics" make a difference? Go there and find out.