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More than 99% of people hate to “sell” themselves. OK, maybe that's not a scientific fact, but it isn't far from the mark.

Yet, in all walks of life, effective self-promotion is essential. It's particularly critical when you are looking for a new job or, if self-employed, seeking to attract new clients.

The good news is that by actively managing the way you represent your skills and your achievements, you can boost your chances of getting ahead.

The problem is that far too many people focus on the “label” they inhabit, or the process they undertake, rather than the result that the employer (or customer) is actually buying:

I'm a marketing consultant…a sales rep…an advertising manager.

Sound familiar? There is a solution.

Your personal value proposition (PVP) is the key to selling yourself more effectively. It summarises who you are, what you do, and most importantly, the value you provide to your employer or customers.

A good PVP is made up of two distinct parts. The first sets the scene and gets your audience interested. The second closes the deal.

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Robyn Haydon is a business communicator who specializes in writing sales proposals, bids and tenders. Drop her a line at robyn@winningwords.com.au or visit www.winningwords.com.au.