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Being Jakob Nielsen

Published on January 13, 2004   

I've finally done it! I've found a way to become Jakob Nielsen, the Internet's usability prophet. The Martha Stewart of the home arts. The Bill Gates of nerds. The Alan Greenspan of economics.

I can now possess Jakob's thoughts, drive his car and, most importantly, redesign his Web site, into something that is both usable and attractive.

Isn't it about time?

Since I can now read Jakob's mind, I can now understand why he won't redesign the Web site. He feels that the site is usable, and that's all that matters.

But I feel that the site is boring—and, well… how shall I put it? Uninspired?


Nah, that's a bit too nice. Let's just say ugly.

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Jim F. Kukral Jim’s latest ebook, BlogsToRiches, provides a step-by-step guide to bloggers on how to earn money with their Weblogs (blogstoriches.com).

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