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Ten Companies That Missed Great Blog Opportunities

by BL Ochman  |  
August 17, 2004

It doesn't matter whether companies are big or small—many are missing opportunities to integrate blogs into the marketing mix.

The following are 10 examples of sites, campaigns and companies that are crying out for blogs. With blogs, they could have a dialog with customers, sell product, and also have some fun.

Newman's Own Organic Dog Food

Difficult economy? What difficult economy? You'd never know it from what dogs and cats are eating. And now they'll have Newman's Own Organic Dog Food at $39.95 for a 25-pound bag, according to USA Today.

Oddly, there is no Newman's Own Dog Food Web site, blog or other online marketing effort. A missed opportunity! The topic of pet nutrition cries out for a blog where holistic-medicine vets could answer nutrition questions from customers.

Teva Sandals

Teva, the company that produces sport sandals and footwear, is designing a new line of shoes made especially for an elephant named Tina, who lives at The Elephant Sanctuary in Tennessee. Tina, who is 9 feet tall and 9,100 pounds, is a 34-year-old Asian elephant suffering from a debilitating foot disease. She's the only elephant at the sanctuary that was born in captivity.

The Teva design will protect the bottoms of Tina's feet so she can navigate the habitat pain-free. When she gets her new shoes, you'll be able to watch her on the sanctuary's way-cool Elecam.

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B.L. Ochman is a social media marketing strategist for S&P 500 companies, including McGraw Hill, IBM, Cendant, and American Greetings. She publishes What's Next Blog and Ethics Crisis, where readers can confess their worst ethics transgressions and others can rate them on a scale of one to ten. She also blogs for MarketingProfs Daily Fix Blog.

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