The last few years have left many a marketer feeling pummeled from all sides. Budgets are strained, customers more savvy and prospects increasingly skeptical, yet your mandate remains. Whatever the strategies or tactics, everyone wants results. They are looking to you to deliver more with less.
Marketing professionals struggle with a great paradox here: in a tight economy, marketing becomes even more vital—but it is usually the first expense cut from the budget. This issue's dilemma is the battle for a budget.
Have you been able to negotiate for the resources you needed? Did you lose out to the demands of another department? SWOT Team, we want to know how you have handled not just the squeeze on spending but also the pressure for increased performance that usually accompanies it. From bootstrapping to best practices, how do you get results, respect and the budget for your marketing agenda in the current climate?
Don't have the budget blues? Let us know what keeps you up at night. What dilemma do you take with you when you leave the office? Your peers would love to help. Write to us and ask our SWOT Team about your dilemma. Tap into the collective strength, wisdom and experience of this group, it works. You could win a free copy of our book, A Marketer's Guide to e-Newsletter Publishing.
You can also revisit our previous dilemma—read below for your peers' best advice on the use of PR as damage control.
Unite and make a difference!
• Give advice about this issue's dilemma.
• Read your peers' responses to the previous dilemma (below).