For many of us, the New Year brings with it a sense of renewed energy and purpose. Personally and professionally, there is something about ripping the last page from a calendar and starting a new one that provides the boost needed to get down to business and accomplish those initiatives—projects and tasks—that up until Dec 31, you only talked about.

Skip ahead to Dec. 31, 2004. How many of these projects will you have crossed off your to-do list?

In these times of information overload, there seems to be an ever-widening gap between acquiring knowledge and taking action. We'd like to think this happens less in the business world than in our personal lives. Despite the tools and technology, or perhaps because of them, and the increased access to knowledge they bring, we still struggle with the very human challenge of translating knowledge into action, and action into results.

Given this challenge, what failsafe plan do you have for ensuring that what you know translates into what you do in 2004? This issue's dilemma asks: What does it take to close the knowledge to action gap in your workplace?

Getting all the action you can handle? Let us know what keeps you up at night. What dilemma do you take with you when you leave the office? Your peers would love to help. Write to us and ask our SWOT Team about your dilemma. Tap into the collective strength, wisdom and experience of this group. It works; and you could win a free copy of our book, A Marketer's Guide to e-Newsletter Publishing.

Revisit our previous dilemma—read below for your peers' best advice on the use of visitor data for your Web marketing initiatives.

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• Give advice about this issue's dilemma.

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ABOUT THE AUTHOR

Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.

Yvonne is a “customer engagement coach” and President of EVE Consulting, helping companies achieve sustainable market leadership through the power of customer engagement.