Confronted with the growing challenge of generating high-quality leads in an overcrowded and highly skeptical marketplace, many companies are turning to live Webinars as a way to meet their objectives.
But not all Webinars are created equal.
What makes the difference between a Webinar that enjoys high attendance and audience participation—and nets quality leads—and a glorified infomercial whose participants simply tolerate the presentation and click away to never come back?
Are Webinars just another way to recycle a white paper or salvage an investment in vanity marketing copy? Is there more to this form of interaction than grandstanding sales egos looking for another turn in the spotlight? The answer is, emphatically, Yes. But as this marketing form becomes mainstream, there are pitfalls to beware of. This dilemma asks: How do you go from glorified infomercial to high-quality lead generation?
Consider yourself Webinar-challenged? Let us know what keeps you up at night. What dilemma do you take with you when you leave the office? Your peers would love to help. Write to us and ask our SWOT Team about your dilemma. Tap into the collective strength, wisdom and experience of this group. It works, and you could win a free copy of our book, A Marketer's Guide to e-Newsletter Publishing.
Revisit our previous dilemma—read below for your peers' best advice on how to launch a product in several markets simultaneously.
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This Issue's Dilemma