Everyone thinks she is a writer, actor, chef, or “fill-in-the-blank.” We learn to write in school. As children, we play roles. And since we all like to eat, owning a restaurant is a popular fantasy. So it's natural for people to think that they can do other people's jobs.

Many people in a company seem to have an opinion on how Marketing should be doing their job.

What CEO wouldn't like to see employees throwing ideas into the ring? If an idea results in many people buying the product, the company profits and stockholders and employees are happier.

Unfortunately, not everyone in the marketing department is happier. They're on the receiving end of those ideas, like when the telemarketer calls you in the middle of your family dinner. It doesn't matter if the telemarketer is selling something you can use; the annoying interruption puts you in a bad mood.

It's entirely possible that an idea or two from people in other departments could be a gold mine, while the other 20 are time wasters. How do you handle interruptions from others who believe they have a great marketing idea?

If interruptions are not a problem for you, or it's a welcome break from your day, perhaps you have another job for the SWOT Team to attack. Pose your dilemma to our readers and you will receive a free copy of our book, A Marketer's Guide to e-Newsletter Publishing.

Let's check in with the previous dilemma: C. Lee's company has a product ready to meet its market, but there is no road map to help show how to get there. Drive on down to see what directions your colleagues have provided.

Team up and share your experiences!

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ABOUT THE AUTHOR

Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.