“Change the font.”

“These colors are all wrong.”

“Don't like that word. Use this one instead. Hey, what about our mission statement? I didn't see it. That needs to go on the front.”

Executive- and director-level managers have their own quirks as to what they like and don't like in presentations, project plans, contracts and what-have-you.

Many of us get frustrated and think, “C'mon! It's just a presentation! Those changes aren't going to impact the information presented!” On occasion, valid suggestions do affect the content—but result in missed deadlines. Time runs out, and whatever material is in the current version becomes the final version. When this happens, how late is the presentation? How much time has been wasted that the presenter could've used to prepare for giving the presentation?

Does this vicious cycle of trying to please everyone with a document have to happen to avoid stepping on political landmines? You finish the draft early enough to have the final done on time, yet it rarely meets the deadline—thanks to the picky feedback from others who won't let it move forward until they've eyeballed it. What are ways of dealing with approvals to get a document completed on time and with fewer go-arounds?

Those not stuck on the merry-go-round of documentation, hop on board and share your frustration with our readers. Does a boss or coworker have you pulling out hair? Has leaders hip or morale hit rock bottom? Is your marketing organization stable, or does it bounce up and down like the ponies? Get on the e-bullhorn and tell us about it, and we will ask the 100,000 MarketingProfs readers how they would handle it. You will receive a free copy of our book, A Marketer's Guide to e-Newsletter Publishing, just for dropping us a note with a new topic to get us all talking.

This Week's Dilemma

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ABOUT THE AUTHOR

Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.