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SWOT Team: Give Us Your Tired, Your Poor, Your Huddled Masses (and Your Bored)

by Hank Stroll  |  
August 3, 2004

When doing the same job for a long time, an employee can become less motivated and may lose enthusiasm.

Sometimes a vacation or job change takes care of the problem, but not always. Instead, we have to find ways to reinvigorate ourselves and our employees when we get stuck in a rut.

It's not shameful to be in a rut, as long as you keep performing as expected and dig your way out of it before too long. Good managers help employees get through this phase of their careers.

The Gallup Management Journal's Employee Engagement Index results for first quarter 2004 indicate that 29% of employees are truly engaged, 54% of them are not engaged, and 17% are actively disengaged.

“Not engaged” means “putting time, but not energy or passion into a job. Essentially, the employee is sleepwalking.”

“Actively disengaged” employees are not only unhappy, but they show it, and it affects their coworkers.

Only one in three of you are passionate about your jobs and companies. What advice do you have for helping the other two-thirds of employees wake up and get their groove back?

Those of you sleepwalking through other problems, stop what you're doing and let us revive your energy by sharing your story with 100,000 MarketingProfs readers who might offer a fresh perspective. You will receive a complimentary copy of our book, A Marketer's Guide to e-Newsletter Publishing.

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Hank Stroll ( is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.

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