The field of writing is saturated. Finding a niche or developing a unique selling proposition (USP) is a challenge. Often, no matter how many writing gigs you tend to get, finding that next assignment can be a challenge.

Having a USP and a niche allows you to attract clients through your blog, newsletter and Web site. But how do writers determine what that niche is, and then find it in the marketplace?

As for those of you who don't have to deal with writing in the marketing biz, maybe you want to ask about certain barriers that are standing in the way of your marketing work. Let the 100,000 "MarketingProfs Today" talent draft a solution for you. You will receive a complimentary copy of our book, A Marketer's Guide to e-Newsletter Publishing.

This Week's Dilemma

Standing out from the crowd in an overcrowded field

I write and edit for businesses to help their marketing and sales efforts. It's frustrating, because everywhere I go I see others who are doing the same thing. Since many businesses provide a unique selling proposition along with their list of accomplishments, I thought it would help me to do the same. I've been struggling to do this. How does a writer stand out from the competition?

—Jane, Freelance Writer

Previous Dilemma

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ABOUT THE AUTHOR

Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.