by Meryl K. Evans and Hank Stroll
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The success rate for founding a Minor League baseball team is much greater than it is for a Major League team. The reason is obvious. The barrier to entry gets significantly higher from the Minors to the Majors. And, in that sense, baseball is not unlike other businesses.
Entering a well-established, price-sensitive market has a high entry barrier. The current players are entrenched and well known. The operating costs are high.
Despite such obstacles, people with passion will persevere. When faced with an obstacle, what kind of marketing and selling activities can a company launch to get into the game?
If baseball isn't your game and you're not concerned about tearing down walls, what other barriers are preventing you from stepping up to the plate? A crowd of 100,000 “MarketingProfs Today” readers is available to cheer you on and give you the support you need. You will receive a complimentary copy of our book, A Marketer's Guide to e-Newsletter Publishing.
This Week's Dilemma
Marketing in a tough niche field
I have a new product for an old marketplace. This market is tough and highly price-sensitive, with many world-renowned players who have established business. I know my product will run circles around the competition. What marketing and selling activities will help me play in a tough niche field? What tactics would help me take off and sustain this challenging niche market for the long run?
—Stephen, Director of Product Marketing
Previous Dilemma
Winning ideas needed for marketing site extreme makeover
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