With employees working in groups or teams, large companies have a greater challenge in ensuring their voice communicates one message rather than several from different business units. They need to avoid sending mixed messages.
This week's dilemma asks your advice on sending one cohesive message—how does your company communicate that it's all for one and one for all? How does a company ensure its communications present one voice?
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This Week's Dilemma
My company is technology based and over the years has developed into three distinct business units: enterprise interoperability software products, portable device engineering services, and wireless device software products. We market to a wide range of target customers. I am sure this is a problem for many large companies. How do we create and ensure a consistent corporate message that encompasses all of our businesses?
—David Warkentin, VP Sales Marketing, Intrinsyc Software
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