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SWOT Team: Communicating with One Voice

by Hank Stroll  |  
November 9, 2004

With employees working in groups or teams, large companies have a greater challenge in ensuring their voice communicates one message rather than several from different business units. They need to avoid sending mixed messages.

This week's dilemma asks your advice on sending one cohesive message—how does your company communicate that it's all for one and one for all? How does a company ensure its communications present one voice?

Is your team operating as smoothly as the Boston Red Sox, 2004 World Series Champs? What is your biggest obstacle? One big group of 200,000 "MarketingProfs Today" is standing by their emails to provide perspectives you might not consider. Submit your challenge and receive a complimentary copy of our book, A Marketer's Guide to e-Newsletter Publishing.

This Week's Dilemma

Presenting one voice to different markets

My company is technology based and over the years has developed into three distinct business units: enterprise interoperability software products, portable device engineering services, and wireless device software products. We market to a wide range of target customers. I am sure this is a problem for many large companies. How do we create and ensure a consistent corporate message that encompasses all of our businesses?

—David Warkentin, VP Sales Marketing, Intrinsyc Software

Previous Dilemma

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Hank Stroll ( is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.

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