In part 1 of this two-part article, I introduced a client of mine (AEwebworks) that suffered from some copywriting traumas.

The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customers' buying process and the inability of the current copy to support the search engine goals of AEwebworks.

After doing some research, I created a plan of action for writing SEO copy that would impress the engines and AEwebworks' visitors. (You can view the original copy in PDF format here.)

The Rewrite

After arriving at the revelation that most of those who were shopping for online dating software were already familiar with the features (and the associated benefits) of the software, I decided that focusing on those elements would simply make AEwebworks sound like every other developer of dating scripts. That would definitely not get the results I was looking for.

My probing uncovered that almost all dating software customers have three primary concerns: installation, upgrade policies and support. It just so happened that AEwebworks had phenomenal offers for each of these.

The headline was changed from this…

Get into Internet dating business with reliable, effective and profitable online dating software

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Karon Thackston ( is the proprietor of