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The Sound of Business (Part 2)

Published on November 1, 2005   
Tags: Logos, Positioning, Videos, Websites, Writing

Your business has a personality, whether you are aware of it or not. Your customers' understanding of who you are, and what you do, as a business, may be very different from the vision you have of yourself.

To communicate your marketing message effectively, you must first clearly and honestly identify your business personality. To do this, you have to define three deceptively simple-seeming concepts:

1. Who you are

2. What you do

3. Why you do it better than the competition


You hear what you see

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Jerry Bader is senior partner in MRPwebmedia (www.mrpwebmedia.com), a website-design firm that specializes in Web audio and video. Contact him via info@mrpwebmedia.com or (905) 764-1246.
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