Nearly every company has a Web site, right? From your local stationers to the major corporation, the Internet is home to billions of Web sites.
If you look at the bottom of Google's homepage, it states, "Searching 8,058,044,651 Web pages." Not long ago, MSN touted five billion Web pages. You're from Mars if you don't have a Web site, because the Internet has become an accepted means of business communication, networking, advertising and marketing.
Your average business Web site has come a long way since its "brochure days." Savvy businesspeople have learned a lot about Web site design and usability, especially the importance of designing and testing landing pages to increase conversions.
But has corporate America discovered the importance and effectiveness of organic search engine optimization (SEO)?
Are corporate Web sites well optimized?
Not yet, according to recent research and media reports. In a study of top retailers, OneupWeb found that only 12 out of 100 sites were well optimized. This made a marked difference in their respective search engine rankings.
Well-optimized sites got top listings that yielded extraordinary increases in traffic and conversions. However, the non-optimized sites were nowhere to be found in the first three search-results pages.
Another OneupWeb study of Fortune 100 corporations yielded similar results. Well-optimized sites got the top rankings that dramatically improved their bottom line. However, less than 10% of America's top corporate Web sites were optimized to reap these rewards. Good news for the few companies in the know.