Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Top 5 Reasons to Use RSS

by Fergus Burns  |  
April 12, 2005

By now, you've heard of Weblogs. You may even be convinced about how blogs can improve communication with existing and potential customers by providing a sort of window on the world to your business.

Over the last six months, blogging has gained recognition and understanding in the corporate world. However, there's still some confusion around a complimentary, equally useful technology called RSS.

What is RSS? RSS—which stands for really simple syndication, or rich site summary, depending on who you ask—is a technology that lets you publish news over the Internet and "push" it out to interested readers. RSS is published in feeds or channels, and is read using a new category of software called news aggregators or readers.

RSS is often mentioned alongside blogs because blogging software automatically generates RSS feeds. While the two technologies are a natural fit, RSS has wider uses and is quickly being adopted by businesses as a new communications channel and an efficient way to distribute information.

From press releases to event announcements and customer memos, syndicating content with RSS offers a way around spam filters and ensures that interested parties receive your company info.

Still, PR and marketing professionals are slow to adopt RSS. Many of you may believe it's too difficult or too technical. Perhaps the information you've read about RSS has scared you away.

RSS can be an easy, viable way to publish corporate information. Here are five key reasons for adopting RSS as part of your communications strategy.

1. Avoid spam filters

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Fergus Burns is the CEO of Nooked (

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by VikaMalt402 Wed Mar 2, 2011 via web

    Hello I am new here at
    i dont know if this is the place to post it, so if it dosent just pass it to the right forum, I couldnt find a suitable place.
    Hope to enjoy here, it seems a good forum.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!