N E X T
  • Email
  • Print
Text:  A A
Email

Reaching the Hispanic Market Online

Published on April 12, 2005   
Tags: Hispanic Marketing, Online Marketing, Websites

Hispanics have recently become the largest minority in the US, and a lot of marketers are trying to tap into this growing market. While many businesses now publish their information in Spanish and advertise in Hispanic print media and TV, relatively few are considering the Internet as a medium for reaching Hispanic consumers.

Traditionally, Hispanics were perceived by the mainstream as low-paid workers new to the country. The assumption has been that most Hispanics have neither the technological savvy nor the means to afford luxuries like computers with Internet connection. Whatever might have been true in the past, that certainly isn't the case today.

A March 2004 study by AOL/Roper ASW shows that 14 million Hispanics in the US are online. While this is already an impressive number, the growth rate is even more impressive. About 20% of online Hispanics had connected their households to the Internet less than six months earlier. More than half who were not yet online expected to connect within the next two years.

The Hispanic community is going online in large numbers, and it's happening right now.

So how are businesses serving the increasing online demand? So far, Hispanics feel there is a lack of online content and advertising available in Spanish. Although it is true that many Hispanics speak English fluently, at least half prefer to read content in their native language, according to a 2003 report by comScore Media Metrix.


They are more at ease with information they read in Spanish and pay more attention to Spanish-language advertising. Although English content can reach and does reach large numbers of Latinos, marketers who want to target this market in full must also provide content in Spanish.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with your existing account. Simply click your preferred account below!

Loading...

Martin Heimann is the project manager for the US Office of OCE Translations Network (www.foreign-language-translation.com).

Connect with MarketingProfs on Facebook
NOTE: MarketingProfs does not allow its content to be lifted wholesale and republished elsewhere without a licensing agreement. For more information on copyright and licensing, see here.

Rate this

Overall rating

  • Not yet rated
0 rating(s)

Comments

  • by Matt Tue Aug 10, 2010 via web


    Email: thompsonwilliam551@gmail.com
    Email: davidpercy72@gmail.com
    Email: phone5853@gmail.com

    KEYBOARD::
    Yamaha Motif XS8 88-Key Keyboard======================$900usd
    Yamaha Tyros2 61-Key Keyboard=========================$850usd
    Yamaha YPG-225 Portable Grand=========================$130usd
    Korg Triton Extreme 76-Key Keyboard===================$550usd
    Korg TR88 88-Key Keyboard=============================$600usd
    Yamaha PSR-OR700 61-Key Portable======================$450usd
    White Computer Desk With Flip Down====================$300usd
    Yamaha Tyros2 61-Key Keyboard Workstation=============$850usd
    Yamaha PSR-S500 61-Key Arranger=======================$250usd
    Yamaha Motif XS7 76-Key Keyboard======================$700usd
    Yamaha PSR-S700 61-Key Portable=======================$350usd
    Yamaha MO6 61-Key Synthesizer=========================$400usd
    Yamaha S08 88-Key Synthesizer=========================$330usd
    Yamaha S90ES 88-Key Synthesizer=======================$440usd
    Yamaha Portable Grand YPG-625=========================$300usd
    Yamaha CP300 88-Key Digital Piano=====================$700usd
    Suzuki 10 Student SP-47 Keyboard Lab==================$950usd
    Suzuki 5 Student SP-47 Keyboard Lab===================$650usd


    PIANO:::
    Yamaha Portable Grand YPG-625=========================$250USD
    Yamaha P140 88-Key Digital Piano======================$300usd
    Yamaha CP300 88-Key Digital Piano=====================$900usd
    Casio PX-110 Privia Digital Piano=====================$150usd
    Roland FP-4 88-Key Digital Piano======================$550usd
    Williams Overture 88 Key Digital Piano================$180usd
    M-Audio Prokeys 88 Stage Piano========================$170usd
    Roland MP-70 88-Key Digital Piano=====================$600usd
    Kawai MP8II Professional Stage========================$650usd
    Kurzweil SP88 88-Key Digital Piano====================$330usd
    Casio Privia PX-800 88-Key Digital Piano==============$250usd
    Casio AP-500 88-Key Cabinet Piano=====================$350usd

    DRUMSET::
    Mapex Pro M 7-Piece Fusion Pop========================$400USD
    Ludwig Accent CS Custom Elite Power===================$300usd
    Ludwig Classic Maple 4-Piece Drum=====================$950usd
    Roland TD-3SW V-Compact===============================$320usd
    Pearl Export 5-Piece Standard Drum Set With Free 10" Tom Red Wine=$250usd
    Mapex Saturn 6-Piece Studio Drum Set Electric Blue====$600usd
    Ludwig Accent Fab 4 4-Piece Drum Set==================$450usd
    Mapex M Birch Studio 6-Piece Studio Drum Set==========$400usd
    Gretsch Catalina Club Mod 4 Piece=====================$180usd
    Pacific LXE Series 5-Piece Tiger Ash Red Finish Drum Set w/ Black Hardware=$550usd
    Tama Superstar 7-Piece Double Bass====================$400usd
    Tama Superstar SL Hyper Drive 6-Piece=================$380usd
    Roland TD-20S V-Pro Electronic Drum Set===============$1200usd
    Roland TD-12S V-Stage Electronic Drum Set=============$950usd
    Roland TD-9SX V-Tour Electronic Drum Set==============$900usd
    Roland TD-6SW V-Tour Electronic Drum Set==============$800usd
    Roland TD-3SW V-Compact Drum Set======================$450usd


    SAXOPHONE:::
    Keilwerth SX90R Shadow Tenor=========================$1500USD
    Selmer Artist Series Alto Saxophone==================$900USD
    Selmer Soprano Saxophone SS600=======================$280USD
    Yanagisawa SC-9937 Professional Bb===================$1300USD
    Vito Student Alto Saxophone V7131RK==================$600USD
    Selmer Paris Super Action 80 Series II===============$950USD
    Yanagisawa Professional Curved=======================$1200USD
    Keilwerth SX90R Shadow Alto==========================$1150USD
    Jupiter Artist 889SG Tenor Saxophone=================$700usd

    Yamaha M7CL-48 48Ch Digital Mixing Console =====$8000usd

    contact us at:-
    Email: thompsonwilliam551@gmail.com
    Email: davidpercy72@gmail.com
    Email: phone5853@gmail.com

  • by Matt Tue Aug 10, 2010 via web


    Email: eledealer@gmail.com
    Email: eledealer007@gmail.com
    Email: inquirycmcc@gmail.com

    Nokia Phones.
    Nokia N97 32GB Mobile Phone===$400
    Nokia N99 mobile phone====$500
    Nokia X6 32GB Mobile Phone==$250
    Nokia N96 Mobile Phone===$300
    Nokia N95 8GB 3G Mobile Phone===$250
    Nokia N79 Mobile Phone===$300
    Nokia Touch screen 5800 XpressMusic Mobile Phone==$200
    Nokia N85 Mobile Phone===$200
    Nokia E71 Mobile Phone===$200
    Nokia E66 Mobile Phone===$200
    Nokia E71-2 Mobile Phone===$250
    Nokia N78 Mobile Phone===$240
    Nokia E90 Communicator===$ 200
    Nokia N77 Mobile Phone===$250
    Nokia N75 Mobile Phone===$230
    Nokia N76 Mobile Phone===$220
    Nokia N95 Mobile Phone===$280
    Nokia N81 8GB Mobile Phone===$200
    Nokia 8800 Arte Mobile Phone===$240
    Nokia 8800 Sapphire Arte===$250
    GOLD Nokia 8800 Arte Diamond 24K Saphire===$500


    Motorola phone.
    Motorola MOTOBLUR CLIQ===$230
    Motorola ZINE ZN5===$200
    Motorola Z6w===$150
    Motorola MOTO Q9 Napoleon===$200
    Motorola MING2 A1600===$180
    Motorola A1800===$200
    Motorola MPx220===$140
    Motorola MOTO Q9c===$190
    Motorola RAZR2 V8===$150
    Motorola MOTO Q8===$160
    Motorola ROKR E8===$160

    Sony Ericsson Phones:
    Sony Ericsson W1 Mobile Phone===$240
    Sony Ericsson Satio Smartphone Red ==$320
    Sony Ericsson Vivaz==$300
    Sony Ericsson XPERIA X10 mini pro==$350
    Sony Ericsson XPERIA X10 mini==$320
    Sony Ericsson Satio U1I Smartphone Unlocked===$320
    Sony Ericsson XPERIA X1 EU===$270
    Sony Ericsson Vivaz pro===$350
    Sony Ericsson XPERIA X2 mobile phone ===$270
    Sony Ericsson XPERIA X10 White mobile phone==$320
    Sony Ericsson Xperia X1a Mobile Phone===$250
    Sony Ericsson G900 Mobile Phone===$270
    Sony Ericsson G700 Mobile Phone===$250
    Sony Ericsson P1 Mobile Phone===$250

    Samsung Phones:
    Samsung i900 Omnia 16gb===$250
    Samsung i900 Omnia 3G 8gb===$250
    Samsung SGH- i200===$200
    Samsung SPH-i770===$220
    Samsung SGH-i8510 INNOV8 16GB===$240
    Samsung SGH- i740===$200
    Gigabyte GSmart MS808===$230
    Velocity Mobile Velocity 111===$270

    Na vman
    Navman iCN 510 32MB Vehicle GPS Navigator===$200
    Garmin Nuvi 360 Pocket Vehicle GPS Navigator===$250
    Garmin Nuvi 680 Pocket Vehicle GPS Navigator===$450
    Garmin Nuvi 660 Pocket Vehicle GPS Navigator===$400
    Garmin Nuvi 610 Pocket Vehicle GPS Navigator===$380

    AppleIphone
    Apple Iphone 3G 16GB ( Unlocked)===$300
    Apple Iphone 3G S 32GB ( Unlocked) =====$350
    Apple iPhone 4G Ultra ( Unlocked) ====$450
    Apple Iphone 3G 8GB ( Unlocked) ===$280
    Apple Iphone 3G 4GB ( Unlocked) ===$290
    Apple iPhone 4GB ( Unlocked) ===$220
    Apple iPhone 8GB ( Unlocked) ===$250
    Apple iPhone 16GB ( Unlocked) ===$270
    Apple iPhone Gold 24K 16GB unlocked===$450
    Apple iTouch 32gb ( Unlocked) ===$200



    B LACKBERRY PHONES
    BlackBerry Bold 9000===$300
    BlackBerry Bold 9700===$400
    BlackBerry javelin ====$300
    BlackBerry Storm2 9550 Black===$300
    BlackBerry Bold 9000 White ==$350
    BlackBerry 9720 Onyx ====$280
    BlackBerry pearl Flip 8220=====$250
    BlackBerry storm ======$200
    BlackBerry Pearl 8110===$230
    BlackBerry Pearl 8120===$200
    BlackBerry Curve 8320===$190
    BlackBerry Curve 8310===$170
    BlackBerry Curve 8300===$180
    BlackBerry 8820===$160
    BlackBerry 8830 World Edition===$200
    BlackBerry 8800===$170
    BlackBerry Pearl 8100===$150
    Blackberry Curve 8350i==$150
    and many more............ ....

    Blackberry Curve, Bold and Storm


    HTC
    HTC GOOGLE NEXUS====$300
    HTC Tilt 2===$200
    Htc Desire===$300
    HTC HD mini===$300
    HTC Ozone===$300
    HTC Magic===$200
    HTC Imagio===$300
    Htc Legend===$250
    HTC Google Phone G1 Android 3g===$150
    HTC S521 Snap Smartphone =====$200
    HTC OZONE Smartphone Black ===$200
    HTC HD2 Smartphone Black ===$300
    HTC Touch Pro=========$350
    HTC Touch Diamond=====$290
    HTC Advantage X7510===$310
    HTC P3470======= =$210
    HTC Touch Cruise=======$280
    HTC Touch Dual======$250
    HTC P6500======== =$220
    HTC S730======$2 00
    HTC TyTN II=====$205
    HTC S630======$150
    HTC Touch====$150
    HTC P6300=====$140
    HTC Shift=======$ 265
    HTC Advantage X7500===$230
    HTC S710=======$160
    HTC P3350======$150
    HTC P3400======$140
    HTC P4350======$160
    HTC P3600i======$150

    contact us at:-


    Email: eledealer@gmail.com
    Email: eledealer007@gmail.com
    Email: inquirycmcc@gmail.com

    Skype: matt.lee20
    AIM: eledealer

Join the World's Largest Marketing Community

IT'S FREE! Become a member to get the tools and knowledge you need to market smarter.

we respect your privacy.

Stay connected ... follow us!

Follow us on Twitter Join our LinkedIn community Find us on Facebook Subscribe to MarketingProfs RSS Feed Subscribe to MarketingProfs

More on Web Sites

Search by Topic

see all topics

MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Content Marketing, Email Marketing, Search Engine Marketing, Small Business, Social Media, This WILL Be on the Test and more. Sign up for one, two or all...for FREE!


Sign Up for Get To The Po!nt Newsletters

 

Join over 434,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


Better Business Bureau Seal