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SWOT Team: Marketing Without Resources

by Hank Stroll  |  
March 8, 2005

When Cinderella wants to go to the ball, her Fairy Godmother comes to her rescue. But to whom can a marketer with no resources turn?

How can a poor marketing employee promote a product with little budget available?

Is there an evil stepmother getting in the way of your work? Share your challenge, and 200,000 "MarketingProfs Today" Fairy "Godreaders" are ready to provide magical solutions. Share a marketing challenge and receive a complimentary copy of our book, A Marketer's Guide to e-Newsletter Publishing.

This Week's Dilemma

Conducting marketing without an advertising budget

I've been asked to promote a product without using advertising, such as in industry magazines and newspapers, and without knowing my marketing budget. I've been told to get creative and submit a proposal. We sell only to end users and have an internal literature department. How do I promote a product with my hands tied?

—Sidney, product manager

Previous Dilemma

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Hank Stroll ( is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.

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