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Thanks to shows like Trading Spaces and Extreme Makeover, redesign is hip.

Marketing is also undergoing constant evolution. Determining which tools to use depends on your product or service and its target market. With so many choices, companies have a challenge in selecting the right tools, especially when selling to people in other businesses. What can a business do to determine which marketing tools are best for a particular project?

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This Week's Dilemma

Mixing and matching marketing tools

I work in a high-tech company and lead a marcom team that produces marketing collateral for hundreds of products for businesses. Which marketing tools are the most effective in a sales cycle, especially when selling to other businesses? How does a company determine which collateral format works best for particular activities, or to target specific decision makers?

—Josie, product manager

Previous Dilemma

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Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.