Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Marketing Challenge: Four Low-Cost Ways to Create a Household Name

by Hank Stroll  |  
May 24, 2005

"Do more with less!"

"Make it happen with your piddly budget!"

"Can't give you more resources!"

We hear these tiring phrases all the time, but it's a fact of the corporate world today and the norm for most nonprofit organizations.

Past Challenge

Previously, Gail asked our readers about creating a big splash with little cash.

Making a product a household name for less

I work at a nonprofit organization that is establishing a for-profit sideline—selling a line of silver jewelry, the design of which has been exclusively licensed to us. The nonprofit serves women, and they (and their family and friends) are the target market for the jewelry sales. I have been selling the product through our Web site and programs to our members and constituents.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Hank Stroll ( is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!