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"Do more with less!"

"Make it happen with your piddly budget!"

"Can't give you more resources!"

We hear these tiring phrases all the time, but it's a fact of the corporate world today and the norm for most nonprofit organizations.

Past Challenge

Previously, Gail asked our readers about creating a big splash with little cash.

Making a product a household name for less

I work at a nonprofit organization that is establishing a for-profit sideline—selling a line of silver jewelry, the design of which has been exclusively licensed to us. The nonprofit serves women, and they (and their family and friends) are the target market for the jewelry sales. I have been selling the product through our Web site and programs to our members and constituents.

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Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.