When it comes to promoting technological devices, it helps to focus on the product's benefits.
But, sometimes, promoting a complex menu of benefits isn't easy.
Below, readers provide useful examples so that prospects can quickly understand how benefits come into play.
|Next Marketing Challenge
Warming up cold calls.
Translating a complex technical product into simple English
We have a product that's complex and technical, and its decision makers are not even close to being technical people. The product is known by its acronym since we've yet to brand it. How do you market such a technical product to the general public?