When it comes to promoting technological devices, it helps to focus on the product's benefits.

But, sometimes, promoting a complex menu of benefits isn't easy.

Below, readers provide useful examples so that prospects can quickly understand how benefits come into play.

Next Marketing Challenge

Warming up cold calls.

Click here to offer your advice.

Translating a complex technical product into simple English

We have a product that's complex and technical, and its decision makers are not even close to being technical people. The product is known by its acronym since we've yet to brand it. How do you market such a technical product to the general public?

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.



Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.