Marketing Profs

There are millions of Web pages online that represent the "best guesses" of the marketing and Web experts who created them.

A large number of these pages appear to be working just fine. Indeed, many are profitable and clearly deliver good conversion rates.

But could they do better? Could the same pages have their design and writing tweaked to deliver better results?

Nobody will ever know. Unless, of course, the pages are tested.

A Shocking Truth for Intuitive Experts

Put simply: However experienced and smart you may be, you really can't tell—on the basis of your personal expertise alone—whether a Web page is working at its best.

You think you can? Then consider this...

My company, MarketingExperiments.com, shares test data on an aspect of marketing online once every two weeks. During one of these teleconference calls we showed our 200 participants three versions of the same page.

Version A was the original page. Test pages B and C were two other versions designed to beat A.

Before sharing the results with our 200 call participants, we asked them to tell us which version—A, B or C—they thought was the winner.