Jumping Industries Midstream in a Marketing Career

by Susan Solomon

Published on November 21, 2006

Tags: Career Management, Job Search, Writing

"You're doing what?" was the astounded reaction I received from colleagues when I decided to leave my decade-long marketing position for a hospital system and take a new job in financial services. To them, I would always be connected with hospitals.

I was doing the unthinkable, and not at the early stage of my career but right in the middle—just when most marketing professionals get very comfortable.

Why did I jump? The signs weren't there. My job was great. The CEO liked my work and I was decently compensated. I had time for teaching classes at night and authoring articles on healthcare marketing.

Maybe I was too comfortable. A career coach told me that we should change industries three times in our lives. I was still on my first and well into my 40s. I knew I needed a change.

How does one make the right change in her marketing career? Looking back, I have some advice to share. I believe it all starts with the first interview, when the essential questions must be asked:

Where does marketing fit?

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Susan Solomon was in healthcare marketing for more than 20 years and is now a financial services marketer. She teaches marketing communications at two Southern California universities. Reach her at sussol@gmail.com.

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