They've bought in. Your law firm, architectural practice, or other professional service provider has decided to commit its resources to a tradeshow.
Congratulations. Industry tradeshows, conferences, conventions, and other B2B encounters like them don't deserve the bad rap that many get.
These are the red-headed stepchildren of business development. That's particularly true among professionals, who are liable to feel that they're above it all.
B2B events are, however, incredibly efficient. Your clients and prospects gather there... in growing numbers. Plus, events like these blend face-to-face selling and broadcast-style marketing, giving you a shot at the best of both worlds.
Provided you're smart. And, provided you can overcome the professionals' legendary reluctance to be, well, social.
What do you do, then, to get the most out of these opportunities? How do your overcome the professional's introversion? Or, at least mitigate its effect?
'You Want Me to Do What?!'
I'm going to let you in on a secret. Cashing in on your clients' industry tradeshow or conference does not presume the impossible or unlikely.
Take the first step (it's free).
You may also like:
- Three Types of Events That Will Fuel Sales for Your Brand
- Five Keys to Building Better Buyer Experiences
- Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]
- How to Use Social Media for Sales Research
- Set Up Your Lead Generation System: A Six-Step Guide [Infographic]